Hang In There

2012, HDV, 2:48, silent, looped.

An iconic inspirational poster from the 1970s has been restaged. Rotated to horizontal, the cat struggles valiantly against somewhat ambiguous forces. Although his failure to "hang in there" is never shown on screen, a series of jump cuts implies that the original poster's claims to feline tenacity were possibly overstated.
Please view the video below.